The Essence of Water Purification in India

    Water is essential for life. A water purifier is a device which removes impurities from raw water making it fit for human consumption or for commercial use. Parasites, bacteria, algae, fungi, toxic materials such as lead and copper can be removed during the process of water purification.

    Simple procedures such as using chlorine and boiling water may kill the germs, but hazardous metal such as lead are copper remain unaffected. It’s not possible to tell whether water is safe to drink just by the look at it.

 With increase in pollution and water contamination it has become a much sought after device. Some of the customised water purifiers are also designed to improve the look, smell and taste of water. UNICEF (India) states that water borne diseases like diarrhoea affects the learning abilities of Indian school children.

Below are the techniques commonly used to purify water in water purifiers.

1)    Reverse osmosis (RO)
2)    Activated carbon filters
3)    UV technology
4)    Candle filters
5)    Purifications based on chemicals
Considering the fact that sales of water purifiers in India have skyrocketed in the past decade, companies have started selling water purifier online. This service is aimed to target the audience who prefer shopping online. For consumer’s today online and mobile channels have become an integral part of shopping. This includes researching and purchasing as well as servicing. The numbers of Indians shopping online have increased tremendously. Today we are spoilt for choices in the number of sites selling water purifiers online.

Water purifiers in India have evolved a lot, not only in terms of technology but also in pricing and looks. It is no longer a consumer electronic good restricted to affluent households. It is available at low prices and lower income and rural households has started to use it. States like Bihar, Rajasthan, Tamil nadu and Andhra Pradesh have high metal content in their water sources. This has led to high demand of these devices even in smaller cities, hence expanding its reach. Companies are now targeting this segment of customers which reside in smaller cities and rural areas.

During the last decade, India has witnessed considerable improvement in obtaining clean drinking water. However, quality of water distributed by civic bodies and other concerned bodies still remains of poor quality. Due to this 75 present of India’s rural population does not have access to safe drinking water. Water purifiers in India could certainly help the cause.